Creating new content all the time? Exhausting. Watching it get five likes and fade into the abyss? Even worse. Here’s the thing—good content deserves a second (and third, and fourth) life. Repurposing isn’t cheating; it’s smart marketing. When you take one piece of content and tweak it for different platforms, you’re not just saving time—you’re reaching new audiences without starting from scratch every time. Let’s break it down.
1. Start with a Hero Piece
Think of your hero piece as the star of the show. It could be a blog, a video, or even a webinar. Whatever it is, make it solid. This is the foundation you’ll build on. Once you’ve got your hero piece, you can start slicing and dicing it into smaller, platform-specific formats.
For example, that blog you wrote? Turn it into an infographic for Instagram, a quick tip video for TikTok, and a discussion post for LinkedIn. You don’t need to reinvent the wheel—you just need to find new ways to spin it.
2. Match the Platform’s Vibe
Every platform has its own language. Instagram loves visuals, TikTok loves energy, LinkedIn loves insights. Taking the same content and slapping it everywhere without adjusting it? Big mistake.
Let’s say you’re promoting a sustainable product. On Instagram, you might share a beautiful behind-the-scenes shot of your production process. On TikTok, you might do a quick, fun video showing how it works in action. And on LinkedIn? Dive into the impact your product is making. Same story, different angles.
3. Don’t Overthink It
Not every piece of content needs to be groundbreaking. Repurposing is about getting the most out of what you’ve already done. That blog you wrote six months ago? Pull a quote from it and make a graphic for Instagram. Take the best tip and turn it into a short how-to video.
And don’t underestimate your audience—they’re not sitting around tracking everything you post. What feels like “repeating yourself” to you might feel like “perfect timing” to them.
4. Use Tools to Make Life Easier
Repurposing doesn’t have to mean spending hours resizing images or reformatting text. Tools like Canva, Buffer, and even good ol’ Google Docs can streamline the process. Have templates ready to go for each platform, and suddenly, you’re cranking out content like a pro.
5. Keep the Conversation Going
Repurposing isn’t just about sharing content; it’s about keeping your audience engaged. If something resonated with them once, there’s a good chance it will resonate again—especially if you’re presenting it in a fresh way.
Got an old post that sparked great conversations? Bring it back. Package it differently. Add a new insight or an update. You’re not just recycling—you’re evolving.
Your Next Move: Repurposing is one of those marketing hacks that makes you wonder why you weren’t doing it all along. It’s not about working harder; it’s about working smarter. So, what’s one piece of content you already have that you could give a second life? If you’re stuck or want a few fresh ideas, send me a message. Repurposing is kind of my thing, and I’d love to help you make it yours too.
Contact Me:
Comments