Your portfolio page is your chance to shine. It’s where you prove you can back up your promises with real results. But here’s the thing: a portfolio isn’t just a list of what you’ve done. It’s a story about what you can do. If your portfolio isn’t wowing visitors (or worse, it’s nonexistent), let’s fix that.
1. Show the Right Work
Not everything you’ve done needs to make the cut. Your portfolio should focus on quality over quantity. Pick projects that reflect your best work and speak to the kind of clients or customers you want to attract.
If you’re worried about leaving things out, don’t be. People aren’t scrolling to see everything you’ve ever done—they want to know you’re capable of solving their problem. Make it easy for them to see how you can help.
2. Tell the Story Behind the Work
A portfolio isn’t just about the final product; it’s about the process. How did you approach the project? What challenges did you solve? What results did you deliver?
For example, instead of just saying, “Built a website for XYZ,” try:
“Designed a responsive website for XYZ to increase online sales. Traffic grew by 40% in the first three months.”
People love seeing the story behind the work—it makes your results more relatable and impressive.
3. Use Visuals That Pop
Words are great, but visuals are what grab attention. High-quality images, mockups, or even short videos can make your portfolio stand out instantly. If it’s a physical product, show it in use. If it’s a digital project, create clean screenshots or interactive demos.
Skip the clutter and focus on clean, professional visuals. You don’t need to be a graphic designer to make this work—just keep it simple and polished.
4. Add Testimonials (If You’ve Got Them)
Nothing builds trust like hearing from someone who’s worked with you. If past clients or customers have something nice to say, feature their words next to the relevant project.
A simple quote like, “Working with [your name] was seamless, and the results exceeded expectations,” can go a long way in turning a browser into a buyer.
5. Make It Easy to Contact You
The whole point of your portfolio is to get people to reach out. Don’t make them hunt for your contact info. Add a clear call-to-action (CTA) on the page—something like “Let’s work together” with a link to your contact form.
The easier you make it for someone to take the next step, the more likely they will.
Your Portfolio in Action: A standout portfolio doesn’t just show what you’ve done—it shows what you’re capable of. It tells a story, builds trust, and makes people excited to work with you. If you’re staring at your portfolio (or lack of one) and thinking, “This needs work,” message me. I’ll help you figure out what to feature and how to showcase it. Sometimes all you need is a fresh perspective to turn “meh” into “wow.”
Contact Me: Jenny@elementalplans.com
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