Resources
Valuable. Practical. Actionable.
At Elemental Plans LLC, I am dedicated to providing businesses with the resources they need to succeed in the digital world. These resources cover various digital marketing topics, including social media, email marketing, and website optimization. Whether you are a small business just starting out or an existing medium-sized business looking to improve your online presence, here are some tools and strategies to help you reach your goals.
Our social media blogs are a great source of information for those looking to improve their social media presence. I share valuable tips and insights on how to create engaging content, build a loyal following, and grow your business through social media. Additionally, I use and highly recommend several resources that can help streamline your social media efforts, including scheduling tools, analytics software, and design platforms.
Scheduling & Analytics
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Meta Suite - FREE for Facebook and Instagram.
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Buffer - Free up to 3 channels, various tiers. Facebook, Instagram, X, Pinterest, LinkedIn, TikTok, Shopify, Mastodon, YouTube, Google Business Profile, and Threads (coming soon).
Creation​
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Canva - Graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more. Free & paid options.
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ChatGPT - Based on a large language model, it enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language.
Social Media
Our blogs on website optimization are a great source of information for those looking to improve their digital presence. I share valuable tips and insights on how to create engaging content, develop SEO, and grow your business in the digital world. Additionally, I use and highly recommend several resources that can help you create a website and provide your customers with an online experience they will recommend to others.
Website Development
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Wix - User-friendly interface for creating a website unique to your business. Includes CRM, basic email marketing, analytics, and much more.
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Shopify - Although we don't use Shopify, this website developer is highly recommended by many.
Search Engine Optimization (SEO​)
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Google Business Profile - Not directly an SEO tool, this platform will help your business with ranking in Google searches.
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Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.
Website Optimization
Our email marketing blogs are a great source of information for those looking to improve their digital presence. I share valuable tips and insights on how to create engaging content, use A/B testing, and grow your email list. Additionally, I use and highly recommend several resources that can help you create a website and provide your customers with an online experience they will recommend to others.
Email Service Providers
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Wix - If you have a Wix website and are just starting, we HIGHLY recommend utilizing either their free email marketing service or one of the plans offered. With your customers, products/services, and blogs already there, this solution is the best bang for your buck.
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Constant Contact - create effective email marketing and other online marketing campaigns to meet your business goals. Great layouts and customer service, however, may be costly if your email list doesn't have the ROI just yet.
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Gmail for business - this is a very basic non-expensive option. The basic plan is $6/month/user. You can save templates and schedule emails, however, there is no internal tracking to see how your emails are preforming.